Beauty Industry

Kérastase Taps Demi Moore as Global Brand Ambassador

Renowned for her captivating presence and fearless spirit, Moore epitomizes liberated, inspiring femininity.

January 15, 2026

Assistant Editor

Academy Award-nominated actress, producer, and New York Times bestselling author Demi Moore is the new Global Brand Ambassador for luxury professional haircare brand Kérastase.

Renowned for her captivating presence and fearless spirit, Moore epitomizes liberated, inspiring femininity.

Amber Zak Yopp, Global Brand President, Kérastase, said,

“I have always admired Demi’s remarkable presence, both on and off screen. She embodies a rare combination of elegance, strength, and authenticity that has inspired multiple generations. Demi is fearless -not only in her iconic roles but in the way she embraces her individuality and shares her journey with honesty and grace. Her legendary hair is more than just beautiful; it is one of her symbols of confidence and freedom.”

Currently celebrated for her original and signature long, jet-black hair, Moore has been known to push the boundaries of hair styling with a series of iconic looks.

More than a style, her hair is seen as a symbol of strength, individuality, and enduring elegance – reflecting the very essence of the Kérastase woman: bold, confident, and unapologetically herself.

Yopp added,

“She champions the power of being true to oneself, advocating for self-expression and encouraging others to embrace their own stories. Demi truly reflects the spirit of the Kérastase woman -bold, empowered, and unafraid to let her story shine.”

The campaign continues the longstanding relationship between Kérastase and Inez & Vinoodh, with Moore shot by the duo in New York City.

The timeless, sophisticated, and effortlessly elegant visuals will continue with a new global campaign for the revitalized Kérastase range, Chronologiste; which will be launching soon.

With global appeal for every generation, and an unparalleled legacy, Moore brings her unique vision and charisma to Kérastase, inviting women everywhere to embrace their power to dare, to dream, and to shine.